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FMCG - Vitasoy Logo and Packaging Design


  • QR code directs user to key product benefits (high calcium, additional protein), and features simple, regularly updated recipes for home chefs 

  • Provides direct channel for consumers to reach out to brands and vice-versa   

  • Ability to tailor presented information to different geographical needs

  • Allows product QR to be scanned to confirm product authentication  

FMCG - Vitasoy PPQR Process
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