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Visibility Design Pte Ltd & its subsidiaries* (“Visibility Design” or “we”, or “our” or “us”), are committed to protecting your personal information and respecting your privacy.


In general, you can visit Visibility Design on the Web without telling us who you are or revealing any information about yourself. To the extent that you do provide information to Visibility Design, we will never sell, rent or disclose your personally identifiable information to outside parties for their own marketing purposes without your consent. Visibility Design may disclose information to third parties in order to provide products and services to you, or related to products and services you have purchased from Visibility Design, as further described in this policy.


With your permission, Visibility Design may send you e-mail regarding our new products and services, upgrades, or select third party products. We do not disclose your personally identifiable information to such third parties.



Visibility Design only collects personal information which is reasonably necessary for its dealings with the individuals to whom the information relates. The types of personal information Visibility Design collects will depend on the particular dealings we have with you. However, generally, we collect and hold personal information about existing and prospective customers, our third party service providers and suppliers, and employment applicants.


The types of personal information that we collect and hold about these individuals includes, but is not limited to:

  • Personal identifiers, such as names, contact details (e.g. email address), job description and, if applicable, language spoken

  • A customer’s payment details for the purpose of processing the purchase of our products and services


Generally, Visibility Design collects personal information directly from the individuals concerned. For instance, there are times when we may need to collect information from you through our Web Sites. This generally involves filling out forms so you can download or order a Visibility Design or third party product and services from our Web Sites.


Visibility Design may also collect personal information about individuals indirectly from third parties, such as from our business partners, from third party providers of marketing lists, and through various other methods, including:

  • Cookies

  • Referrers

  • IP addresses

  • System information


None of these methods can be used to identify, or reasonably identify, you with the exception of cookies, which can optionally store information that you may enter in forms on our Web Sites, as described below.


Visibility Design may use Globally Unique Identifiers (GUIDs) to notify us of the installation of one of Visibility Design’s products.


A “cookie” is an element of data that a Web Site can send to your browser, which may then store it on your system. It can be used to provide you with a tailored user experience. Some Visibility Design pages use cookies. Cookies are used to better personalise the content, banners and promotions that you and other users will see. We may use the information to research and understand how our users’ habits in the aggregate are similar or different so that we can enhance your experience on Visibility Design sites and with our products. With your consent, cookies can optionally store information from forms that you fill out on our site so that next time you visit, you do not have to re-enter this information. For example, this would allow you to enter your zip code (or local equivalent) so that next time you visit, you can automatically see local content from your area. You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.


A “referrer” is the information passed along by a web browser that references the Web URL you linked from, and is automatically collected by our Web server. This information is collected and used by Visibility Design to understand the web sites referring traffic to our download pages and to present appropriate content to our potential customers. Referrer information is tabulated by Visibility Design on an aggregated basis to identify general trends and traffic patterns.


From time to time, Visibility Design may enter into agreements with content partners that require Visibility Design to count the number of product downloads and/or product sales stemming from a referral from a content partner site. This information is collected, used and aggregated by Visibility Design to fulfil the reporting requirements of those agreements. This information may also be combined with the referrer information described above and tabulated on an aggregated basis to identify general trends and traffic patterns. At the time of product download and/or purchase, information you provide to Visibility Design, including personal information and referring URL’s, is collected in our web server logs and customer database and is kept strictly confidential and not shared with third parties.


IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer so that data (such as the Web pages you request) can be sent to you. They are automatically gathered by our Web server. Visibility Design will not use your IP address to attempt to identify your personal information.


System information we gather includes time, type of Web browser being used, the operating system/platform, and CPU speed. This information is sent automatically by your Web browser when you are connected to a Web Site and is used by Visibility Design only for broad demographic statistics. This information is used by Visibility Design in identifying broad demographic trends and may be used to provide information appropriate for your computer system. You will not be personally identified from this information.



The personally identifiable information gathered from the forms you fill out on our Web Sites is used to:

  • To provide you with information about our products and services and select third party products, including product alerts, releases, upgrades and patches

  • To ask you to participate in surveys about products, services, news and events

  • To allow you to purchase and download products

  • To aggregate broad demographic information in order to understand general user trends, and

  • To ensure our compliance with export control and other applicable laws and regulations in Singapore


At times Visibility Design retains contractors to perform services for Visibility Design internally in the course of our business. Consequently, they may have access to information about our customers in providing those services. Such limited access would be available only to the extent needed to perform the services, under the terms of an executed confidentiality and non-disclosure agreement with Visibility Design, with the requirement that such contractors keep the information strictly confidential and use the information solely on Visibility Design’s behalf. Visibility Design does not collect sensitive personal information regarding customers.


In addition, Visibility Design discloses the personal information it collects to the following entities:

  • Business partners for the purposes of providing services, support and products to customers

  • Third parties where disclosure is required or authorised by law


Visibility Design takes reasonable steps to ensure that the personal information it discloses to third parties, including to its related entities, is protected from misuse and unauthorised disclosure. Disclosure to any unrelated third party is subject to an executed confidentiality and non-disclosure agreement with Visibility Design, and the transfer of personal data between Visibility Design entities is subject to data transfer agreements which comply with Singapore’s data protection regulations. The Visibility Design Web Sites contain links to other web sites. However, Visibility Design is not responsible for the privacy practices or the content of such web sites.



On occasion, Visibility Design will offer our product users and Web Site visitors the opportunity to participate in third party or co-branded promotions, sweepstakes or special programs. The use of any information provided by a user in entering such a third party promotion will be specified prior to the user providing such information. We will also specify the manner in which such information is to be used. If your personal information is to be shared with a third party for such promotions, it will only be done so with your advance consent.

These relationships will be clearly identified by Visibility Design. The privacy policy or policies governing such third party promotions and/or co-branded programs will be specified.



In addition to product updates, promotional and informational e-mails that Visibility Design sends to its users from time to time, we may, on occasion, invite you to participate in a focus group, phone survey or send you postal mail.


Once you supply us with personal information, such as an e-mail address, Visibility Design does not change the manner of usage of such information from its original purpose, unless we first obtain your informed consent.



Visibility Design maintains controls to provide security over certain financial information you provide us, including credit card details, during the purchase process. This is evidenced through:

  • Use of secure connections to safeguard information when transmitted from the customer’s web browser to Visibility Design

  • Logical authentication security within the databases that store sensitive information Visibility Design employees are required to acknowledge that they understand and will strictly abide by our corporate policies with respect to the confidentiality of user personal information. Passwords are regularly changed pursuant to security protocols.


Visibility Design transmits customer credit card information through a third party payment processor to its third party bank to process and complete credit card transactions. These third parties transmit and store the personal and financial information provided by customers for credit card transactions through secure systems with security technology, encryption and firewall protection.


Please note that these vendors have their own privacy policies, and although Visibility Design’s agreement with them does not allow the other transacting party to use this information for anything other than providing payment services, Visibility Design is not responsible for their actions, including their information protection practices.


You may prevent having Visibility Design use, transmit or share your personal and financial information for credit card transactions by not providing the information for this purpose and choosing another payment method. By providing this information for credit card transactions, you are consenting to its use in this manner for this purpose.


When permitted or required by law, we may share information with additional third parties for purposes including response to legal process.



Visibility Design uses all features of Google Analytics for Display Advertisers. This includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit our Web Sites. Google Analytics does not store any visitor-specific data and we will not use visitor-specific data in any way related to Google Analytics, Google AdWords, and Remarketing.


Visibility Design uses remarketing with Google AdWords and analytics to display content-specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.


Visibility Design and other third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on visitors’ past visits to our Web Sites.


When creating remarketing lists, we cannot and do not use any sensitive information about users, including but not limited to health or medical history or information, financial status or other detailed information pertaining to a person’s finances, racial or ethnic origins, religious beliefs or other beliefs of a similar nature, the commission or alleged commission of any crime, political opinions or beliefs, trade union membership, or sexual behaviour or orientation.


As Google AdWords advertisers, we are restricted from and will not perform the following actions:

  • Running ads that collect Personally Identifiable Information (PII) including, but not limited to, email addresses, telephone numbers,  and credit card numbers

  • Creating a remarketing list or creating ad text that specifically targets users in ways that are outlined as prohibited


You can opt out of Google Analytics for Display Advertisers and opt out of customised Google Display Network ads by visiting the Ads Preferences Manager.



You may correct the personal information we hold about you by contacting us via email on Before we provide personal information to you, we may require you to verify your identity by providing us with identification documentation (e.g. NRIC, passport number etc)


Visibility Design will generally provide individuals with access to the personal information we hold about them. However, in some circumstances, there may be legal, regulatory or administrative reasons to deny access to the requested information. If access is denied, Visibility Design will provide reasons for the denial (unless it would be unreasonable to do so).



We revise our Web Site Privacy policy to keep it up to date with Visibility Design products, services and web pages. We will notify you of any changes we make by posting an updated version of this policy on our Web Sites. Any changes will take effect when they are so posted.



If you have any questions about this privacy statement, the practices of our software or Web Sites, or wish to make a complaint about

our handling practices, you may contact our Data Protection Administrator:



Janice Case


DID: +65 6345 4338


Visibility Design Pte Ltd.

114 Lavender Street #06-57, CT Hub 2, Singapore 338729


We will investigate any complaints received in writing and do our best to resolve them with you as soon as possible. (Last revised December 2021)

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