Takes only a fleeting moment to catch one’s eye and appeal to the senses. Because it’s highly competitive, a consumer’s rare ‘moment of truth’ in a retail aisle or on a webpage must be well served by the most appropriate alchemy of text and graphics representing your product packaging. 

Packaging design projects that had proven successful were the ones where balance is achieved between having a graphically distinctive identity with clear display of user benefits blended with appropriate visual ‘excitement’.